Privacy Policy

Last updated: May 2026

This privacy policy explains how Empower Academy Limited, trading as B2B Culture Coach, collects, uses, and protects your personal data. We are registered with the Information Commissioner's Office under registration reference ZB962241.

Who we are

Empower Academy Limited, trading as B2B Culture Coach. 58 Havers Avenue, Hersham, KT12 4NE. Company No. 16227999, registered in England and Wales. Email: nik@b2bculturecoach.com. Website: www.b2bculturecoach.com.

What personal data we collect

We collect and process the following personal data: your name, job title, and company name; your email address and contact details; information you share during diagnostic sessions and coaching conversations; payment information processed through Stripe; records of your engagement with our programmes and services; and technical data such as IP address and browser type collected automatically when you visit our website.

How we collect your data

We collect personal data when you purchase a product or service through our website, when you complete an intake or enquiry form, during diagnostic sessions conducted via Google Meet (which Granola transcribes automatically; the audio itself is not retained once the transcript is generated), through email correspondence, and when you interact with our website.

Why we collect your data and our legal basis

We process your personal data to deliver the CODE Leadership Diagnostic, coaching programmes, and associated services (performance of a contract); to send you information relevant to your programme and progress (legitimate interests); to issue completion certificates through Certifier (performance of a contract); to process payments securely through Stripe and issue invoices through Xero (performance of a contract and legal obligation); to manage our client relationship through HubSpot (legitimate interests); and to improve our services and understand how our website is used through Google Analytics (legitimate interests).

Anonymised data and industry insights

Anonymised and aggregated data from diagnostic sessions may be used to produce industry insights and trends reports. These reports identify patterns across cohorts of leaders and are shared publicly, including on LinkedIn. No personally identifiable information, including your name, job title, company, or any combination of details that could identify you, will ever be included or published. Once data is fully anonymised it falls outside the scope of UK GDPR.

How long we keep your data

We retain client records, including session transcripts and diagnostic reports, for two years following the end of your engagement with us. Payment records are retained for seven years in line with HMRC requirements. You may request deletion of your personal data at any time, subject to our legal obligations to retain certain records.

Who we share your data with

We use the following third party platforms to deliver our services, each acting as a data processor on our behalf: Webflow (website hosting); MailerLite (email and newsletter communications); Netlify (scorecard hosting); Memberstack (membership and course access); Stripe (payment processing); Xero (invoicing and financial records); Google (document storage, calendar scheduling, and website analytics); Granola (session recording, transcription, and note-taking); Notion (client records and data management); HubSpot (client relationship management); and Certifier (completion certificates). We do not sell your personal data to any third party.

Your rights

Under UK GDPR you have the right to access the personal data we hold about you, to correct any inaccurate data, to request deletion of your data, to object to or restrict how we process your data, and to data portability. To exercise any of these rights, contact us at nik@b2bculturecoach.com. We will respond within 30 days.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.