Are your commercial leaders being developed to a consistent standard,
or just expected to figure it out?
The CODE Performance System™ gives every leader in your team a personal report they can act on immediately, use in development conversations, or bring to their next career review.
Across your team it creates a consistent diagnostic lens that shows exactly where the gaps are, helps define what development is needed and from whom, and gives you the metrics to measure impact over time.
Built for HR, L&D, and Sales Enablement leaders who need both individual depth and an organisational view.
20+ Years Leading Commercial Teams At
EMCC Global Senior Practitioner
High expectations. Little support. The gap is bigger than most leaders realise.
people naturally possess strong management talent.
The other nine need a system. Most organisations don’t provide this.
Source: Gallup (2023)
of new UK managers are promoted without leadership training.
Promotion is not development. Your commercial results reflect the gap.
Source: CMI (2023)
higher revenue growth in organisations with consistent leadership.
Consistency is not a personality trait. It is a system most businesses don’t have.
Source: Harvard Business Review (2023)
The expectation was always there. The system to meet it was not.
The problem with most leadership development.
Most leadership development programmes start with the solution before understanding the problem. Without a clear picture of where the gaps actually are, even well-designed training risks missing the mark for the individuals in the room.
The CODE Performance System™ starts differently. Every leader receives a confidential 1:1 diagnostic grounded entirely in their own context, their team, and their commercial reality. No shared exercises. No performance in front of peers. Just honest development that actually changes behaviour. Because sessions are led by an independent EMCC accredited practitioner with over 20 years of commercial leadership experience, leaders open up in ways they never would with a line manager or internal stakeholder.
Every recommendation is grounded in their actual situation, not theory. Run the diagnostic again at six or twelve months and you have clear, measurable evidence of how far each leader has moved.
Why the CODE Performance System™ works differently.
Four reasons organisations choose the CODE Performance System™ over generic leadership training.
A CONSISTENT Standard
Every leader is assessed across the same four pillars using the same framework. You get an organisational picture of where the gaps sit, what development is needed and for whom, and a clear evidence base to inform training investments.
SPECIFIC Not generic
Each leader's programme is built entirely around their diagnostic findings. No off-the-shelf content applied to everyone regardless of context. Every recommendation is grounded in their actual situation, team, and commercial reality.
CONFIDENTIAL Honest results
Leaders share things in a confidential 1:1 session they would never raise in a group setting. No politics. No career risk. That honesty is what makes the findings real and the development that follows it meaningful.
MEASURABLE Impact over time
Run the diagnostic again at six or twelve months and you have clear evidence of how far each leader has moved. Data you can use to justify investment and demonstrate return to senior stakeholders.
Want to experience the CODE framework before committing to a conversation? The free CODE Leadership Scorecard takes five minutes and gives an instant picture of where the leadership gaps sit across your team. No obligation — see the ‘Experience the Scorecard’ button above.
Damian Burns
Chief Revenue Officer, Kindred.
Former Executive Leader at Google, Meta, and Amazon.
“B2B Culture Coach has built something genuinely useful for commercial leaders. The CODE Performance System is less a training programme and more a leadership operating system: it diagnoses where your team’s performance culture is breaking down and gives you the specific tools to fix it. The diagnostic alone is worth the conversation.”
Stefanie Briec
Senior Director, Demand Sales UK
Comcast Advertising
“The CODE diagnostic gave me a clear, structured picture of where I actually stand as a leader: what is working, what is creating drag, and exactly where to focus first. Everything in the report came from my own words and my own situation, which meant the plan I left with was immediately actionable.
What makes the conversation work is that it is a genuinely safe, non-judgmental space, and Nik has actually sat in the same seat. That combination makes it feel completely authentic rather than theoretical. I have been in leadership long enough to know the difference between a generic framework and something that is genuinely built around you. This is the latter. Whether you are stepping into management for the first time or you are a seasoned leader who knows there is always another level to reach, I cannot recommend CODE highly enough.”
Lance Charlton
Director, Ads Partnerships
“The session gave me a safe space to think through the areas I need to develop, with someone who has genuinely been in the position and understands the pressures that come with it. Unlike traditional training that tries to please everyone in the room, this is completely personal to you. Every leader has a different style and different gaps, and the diagnostic reflects that. The report gives you real clarity on where you are and the specific next steps to improve, so you leave with confidence rather than a set of generic notes you will never look at again. Well worth the time.”
Andy Jones
Director, Ads Partnerships
Pubmatic
“The CODE Advance Diagnostic gave me a clear picture of where I am as a leader, where my team needs to get to, and a practical 90-day plan to close the gap. Nik captured my comments with real accuracy and the report gave me something I could act on immediately. I took it into my team meeting the very next morning. If you are a commercial leader who wants clarity on where to focus, I cannot recommend this enough.”
What is included: for each leader.
- A 90-minute diagnostic session for each leader, scored across all four CODE pillars.
- A written personal report delivered within 48 hours.
- A personalised 90-day action plan grounded entirely in session findings.
- A matched playbook and worksheet selected for each leader's highest-priority gap.
- Coaching sessions, individual or cohort, sequenced in diagnostic-led order.
- Bounded email support between sessions with a 48-hour response on working days.
- A CODE completion certificate, shareable on LinkedIn.
What the Company receives.
A consistent diagnostic framework applied across every leader in the cohort.
An organisational view of where leadership gaps sit across the four CODE pillars.
A structured foundation for ongoing development conversations with each leader.
The data to inform training decisions, prioritise development spend, and demonstrate impact over time.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance.
The conversation costs nothing. The clarity is immediate.
No commitment. No pitch. A clear discussion about your team, your priorities, and whether the CODE Performance System™ is the right fit for your organisation.
Or email nik@b2bculturecoach.com to discuss a bespoke programme for your team.
Not sure which programme is right for you? Start with the free scorecard first.
Take the Free Scorecard