Most leadership development gives you the theory.
The CODE Performance System™ gives you the practical, personalised plan and expert support to lead with clarity and confidence.
A diagnostic that tells you exactly where to focus. A structured plan built around your specific situation. And expert coaching support every step of the way.
Start with the Diagnostic £1,450
20+ YEARS LEADING COMMERCIAL TEAMS AT
Most commercial leadership problems are not talent problems.
Every manager sets their own standard
Without a shared framework, expectations get interpreted differently by everyone. Some managers thrive. Others struggle in silence with no clear standard to work towards.
Inconsistency becomes invisible
When performance varies across teams, the problem rarely gets named correctly. It looks like a talent issue. It is almost always a leadership consistency issue.
You cannot develop to a standard you have not defined
Without a clear framework, every hire and promotion becomes a gamble and your best people pay the price.
Built from 20 years inside the problem.
I am Nik Dewar, founder of B2B Culture Coach. I spent 20 years leading commercial teams at Amazon, Samsung and Microsoft across 19 countries. I have seen exactly what happens when leadership is left to chance and I built the CODE Performance System to give commercial leaders the structured support that most of them were never given.
I am an EMCC Globally Accredited Coach at Senior Practitioner level, bound by the EMCC Global Code of Ethics. Every session is confidential and protected by professional indemnity insurance underwritten by Hiscox.
What you receive from the CODE Advance Diagnostic
✔️ A diagnostic session of up to 90 minutes via Google Meet. We work through all four CODE pillars together. You leave with a clear, scored picture of where your leadership stands today.
✔️ A written CODE Diagnostic Report delivered within 48 hours. Your findings, pillar scores and the single biggest performance gap holding your team back, written in plain language you can act on immediately.
✔️ A 90-day priority action plan. Three phases of sequenced action, prioritised around your highest-impact gap. Not a list of suggestions. A plan you can start the week after your session.
✔️ Your matched CODE Playbook and Worksheet. Selected specifically for your priority gap so you have the tools to move straight into implementation.
✔️ A 30-minute debrief call. Scheduled at a time convenient to you, to discuss your report findings and agree your next steps.
✔️ Your CODE Leadership Diagnostic certificate. A ready-to-share certificate that can be shared on LinkedIn as evidence of your commitment to becoming a better leader.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance Everything discussed in the session stays between us.
£1,450
Book the CODE Advance DiagnosticWant to see what the report looks like first?
Download a sample report and see exactly what your diagnostic session produces. No obligation.
Continue into the CODE Advance 90-Day Accelerator
The CODE Advance Diagnostic is your starting point. If you want to turn your findings into embedded leadership behaviour, the CODE Advance Programme picks up where the diagnostic ends.
Four 1:1 coaching sessions sequenced around your diagnostic priorities. All four CODE pillar playbooks and worksheets delivered progressively session by session. Bounded email support between sessions with a 48-hour response guarantee on working days. A completion certificate to share on LinkedIn.
The £1,450 diagnostic investment is credited toward the full programme.
Continue for £2,500.
Total investment: £3,950.
Already completed the diagnostic? Continue for £2,500.
Email [email protected] to arrange.
What happens in the session?
What do I receive afterwards?
Is this confidential?
What is the cancellation policy?
What happens after the diagnostic?
When will I receive my report?
Who is this for?
Up to 90 minutes. A written report within 48 hours. Your biggest performance gap identified and a plan to close it.
One session. Everything you need to start leading your commercial team to a consistent standard.
Book the CODE Advance Diagnostic: £1,450