What Standard Are Your Leaders Operating To?
Most commercial leaders are promoted without a leadership framework.
The result is inconsistent performance, unpredictable revenue, and teams that never reach their full potential.
Whether you are a leader investing in yourself or an organisation raising the bar across your team, the CODE Performance System™ gives you a clear, repeatable standard to work from.
20+ Years Leading Commercial Teams At
EMCC Global Senior Practitioner
Most Commercial Leadership Problems Are Not Talent Problems.
1 in 10
people naturally possess strong management talent.
The other nine need a system. Most organisations don't provide this.
Source: Gallup (2023)
82%
of new UK managers are promoted without leadership training.
Promotion is not development. Your commercial results reflect the gap.
Source: CMI (2023)
3.5x
higher revenue growth in organisations with consistent leadership.
Consistency is not a personality trait. It's a system most businesses don't have.
Source: Harvard Business Review (2023)
When leadership is left to interpretation, performance becomes unpredictable.
You Need a System, Not Another Training Course.
I am Nik Dewar, Founder of B2B Culture Coach. Over 20 years I led commercial teams at Amazon, Microsoft, and Samsung across 19 markets. I have seen what happens when high-performing Individual Contributors become leaders without a framework to operate from. Good intentions are not enough.
The CODE Performance System™ is a leadership operating system for commercial teams. It gives leaders a consistent, repeatable way to communicate with clarity, own their results, develop their people, and build a culture where performance is expected and sustained.
I hold EMCC Global Senior Practitioner accreditation. Every session is confidential and protected by professional indemnity insurance underwritten by Hiscox.
Nik Dewar, Founder, B2B Culture Coach
Two Steps to Predictable Leadership Performance
Step 1: The CODE Leadership Diagnostic
A 90-minute structured session that identifies exactly where your leadership is strong, where it is creating drag, and what to do about it. You receive a written report and 90-day action plan within 48 working hours.
Investment: £1,450
Step 2: The CODE 90-Day Accelerator
A guided 90-day programme that turns your diagnostic findings into embedded leadership behaviours. Four coaching sessions, full access to 36 CODE playbooks and worksheets across all four pillars, and a personalised implementation plan built around your team.
Investment: £2,950 standalone.
£3,950 as a bundle with the diagnostic.
Saving £450 on combined standalone prices.
Inside the CODE Performance System™
Four Pillars. One consistent leadership standard.
COMMUNICATION Clarity
Commercial clarity that aligns teams and reduces friction.
OWNERSHIP Accountability
Embedded accountability that strengthens execution.
DEVELOPMENT Growth
Consistent capability growth across the whole team.
ENGAGEMENT Belonging
A culture that sustains performance under pressure.
36 playbooks and worksheets. One structured system. Built for commercial teams.
"B2B Culture Coach has built something genuinely useful for commercial leaders. The CODE Performance System is less a training programme and more a leadership operating system: it diagnoses where your team's performance culture is breaking down and gives you the specific tools to fix it. The diagnostic alone is worth the conversation."
Damian Burns
Chief Revenue Officer, Kindred.
Former Executive Leader at Google, Meta, and Amazon.
What Is Included in the CODE Leadership Diagnostic
✔️ A structured diagnostic session of up to 90 minutes with Nik Dewar via Google Meet.
✔️ Assessment across all four CODE pillars: Communication, Ownership, Development, and Engagement.
✔️ A written diagnostic report identifying your priority CODE pillars, delivered within 48 working hours.
✔️ A personalised 90-day action plan with clear, prioritised next steps.
✔️ A matched CODE playbook and worksheet selected specifically for your highest-priority gap.
✔️ Full confidentiality. Protected by the EMCC Global Code of Ethics and professional indemnity insurance.
Want to go Further?
The CODE Leadership Diagnostic is your starting point. If you want to turn
your findings into embedded change, the CODE 90-Day Accelerator picks up
where the diagnostic ends. Four coaching sessions, 36 playbooks and worksheets,
and a personalised implementation plan across all four CODE pillars.
Bundle the diagnostic and accelerator together at the time of booking, save £450.
Diagnostic only: £1,450
90-Day Accelerator standalone: £2,950
Bundle, diagnostic and accelerator: £3,950
Working With a Team of Leaders?
Corporate programmes are available for organisations, investment firms, and leadership teams looking to implement the CODE Performance System™ across multiple commercial leaders.
Pricing starts at £3,250 per leader with a minimum cohort of three.
Every corporate engagement begins with a diagnostic to establish the current standard and identify the priority pillars. From there the programme is structured around your team, your culture, and your delivery preferences.
For larger programmes and bespoke delivery, book a call to discuss your requirements.
Do You Place or Develop Commercial Leaders?
If you place, develop, or advise commercial leaders, the CODE Leadership Diagnostic is a natural complement to your existing offer. Referral partnerships are available for recruitment firms, HR consultancies, and advisors who regularly work with sales and commercial leadership teams.
What happens in the diagnostic session?
When will I receive my report?
What happens after the diagnostic?
Who is the CODE Leadership Diagnostic for?
How is this different from a standard coaching programme?
Can my organisation purchase this for multiple leaders?
Is this confidential?
Stop Guessing. Start With a Standard.
Book a CODE Leadership Diagnostic and know exactly where your commercial leadership stands within 48 working hours.
Or email [email protected] to discuss a corporate programme for three or more leaders.