At this level nobody gives you feedback. Nobody tells you what to fix. You are expected to already know.
You are good enough to know what is broken. Experienced enough to know it will not fix itself. And senior enough that asking for help feels like a conversation you cannot have with anyone inside the business.
Most commercial leaders know exactly what is not working. What they do not have is a structured system to fix it and a confidential space to work through it honestly without an audience.
The CODE Advance Programme gives you both.
20+ YEARS LEADING COMMERCIAL TEAMS AT
Most commercial leadership problems are not talent problems.
You know your team is capable of more. You just cannot pinpoint exactly what is holding it back.
Without a clear diagnostic, you are working from instinct and observation. Some things improve. Others stay stuck. And the gap between what your team delivers and what it is capable of never fully closes.
The higher you go the less useful feedback you receive. At this level you are expected to self-correct.
Your peers are competitors. Your manager measures outcomes not behaviours. And the usual development routes feel beneath your level. Most senior leaders plateau not because they stop trying but because nobody is helping them see what needs to change.
You are carrying more than you should. And there is nobody inside the business you can say that to.
Admitting uncertainty at this level feels like a risk. So most senior leaders absorb the pressure, project confidence, and figure it out alone. That is not sustainable and it is not necessary.
Built from 20 years inside the problem.
I have sat in the same seat you are in. Leading commercial teams at Amazon, Microsoft, and Samsung across 19 markets, carrying the pressure of results that depended on people I had to develop, motivate, and hold accountable simultaneously. At that level there is nobody to ask for help and no clear system to work from. You figure it out, absorb what does not work, and keep moving.
I am Nik Dewar, Founder of B2B Culture Coach and EMCC Global Senior Practitioner. I built the CODE Performance System™ because I know what it costs to lead without a clear standard. I work with established commercial leaders who are good enough to know what needs to change and senior enough that finding the right support is harder than it should be.
Every session is completely confidential. No judgement. No agenda other than helping you lead at the standard you are capable of.
Start with the Diagnostic.
Build from there.
Step 1: The CODE Advance Diagnostic
A structured session of up to 90 minutes that identifies exactly where your leadership is strong, where it is creating drag, and what to prioritise first.
You receive a written report, personalised 90-day action plan, and a 60-minute coaching session to begin working through your priority pillar, scheduled at a time convenient to you.
Your report is a professional asset you own. Use it as the foundation for performance conversations with your own leadership, as evidence of structured development, and as the basis for your annual review or continuous development plan.
Step 2: The CODE 4 Pillar Coaching Programme
Four 1:1 coaching sessions, one per CODE pillar, sequenced entirely around your diagnostic findings. Each session builds on the last.
Between sessions you work through the playbooks and worksheets for that pillar, arriving at each call prepared and with specific questions. By the final session you have a clear leadership standard across all four CODE pillars and the tools to maintain it independently.
Not sure where to start? Discover your leadership gaps with the free interactive scorecard:
Step 1: The CODE Advance Diagnostic
Know exactly where your leadership stands. Everything you need to start closing the gap.
✔️ A diagnostic session of up to 90 minutes via Google Meet. We work through all four CODE pillars together. You leave with a clear, scored picture of where your leadership stands today.
✔️ A written CODE Diagnostic Report delivered within 48 hours. Your findings, pillar scores and the single biggest performance gap holding your team back, written in plain language you can act on immediately.
✔️ A 90-day priority action plan. Three phases of sequenced action, prioritised around your highest-impact gap. Not a list of suggestions. A plan you can start the week after your session.
✔️ Your matched CODE Playbook and Worksheet. Selected specifically for your priority gap so you have the tools to move straight into implementation.
✔️ One 60-minute coaching session. Scheduled at a time convenient to you, to discuss your report findings and agree your next steps.
✔️ Your CODE Leadership Diagnostic certificate. A ready-to-share certificate that can be shared on LinkedIn as evidence of your commitment to becoming a better leader.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance Everything discussed in the session stays between us.
£1,250
Book the CODE Advance DiagnosticWant to see what the report looks like first?
Download a sample report and see exactly what your diagnostic session produces. No obligation.
Step 2: The CODE 4 Pillar Coaching Programme
The diagnostic told you where the gaps are. The coaching programme closes them.
Four 1:1 coaching sessions, one per CODE pillar, sequenced entirely around your diagnostic findings. Each session builds on the last. Between sessions you work through the playbooks and worksheets for that pillar, arriving at each call prepared and with specific questions. By the end of the programme you have a clear leadership standard across all four CODE pillars and the tools to maintain it independently.
✔️ Four 60-minute 1:1 coaching sessions with Nik, one per CODE pillar, sequenced around your diagnostic priorities
✔️ All four CODE pillar playbooks and worksheets, delivered progressively session by session
✔️ Bounded email support between sessions with a 48-hour response guarantee on working days
✔️ A CODE Advance completion certificate, ready to share on LinkedIn
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance. Everything discussed in the session stays between us.
Already completed the diagnostic? Use the £2,000 option.
New to CODE Advance? The £2,950 option includes your diagnostic.
No guesswork. No generic frameworks. Just a clear plan built entirely around you.
Step 1: Your diagnostic
Every programme begins with the CODE Advance Diagnostic. Your pillar scores and biggest performance lever determine the sequence of your four sessions. Nothing is generic.
Step 2: Session 1, your priority pillar
Your first session addresses your highest-priority gap. You arrive having read your matched playbook. Nik coaches you through it and you leave with clear actions for the first 30 days.
Step 3: Sessions 2 to 4, building the standard
Each subsequent session follows the same structure across the remaining three pillars. Progress is reviewed, playbooks are worked through, and actions are agreed for the next phase.
Step 4: A leadership standard in place
By the final coaching session you have worked through all four CODE pillars, a clear leadership standard is in place across your team, and you have the tools and the confidence to maintain it independently. No more figuring it out alone.
Lance Charlton
Director, Ads Partnerships
"The session gave me a safe space to think through the areas I need to develop, with someone who has genuinely been in the position and understands the pressures that come with it. Unlike traditional training that tries to please everyone in the room, this is completely personal to you.
Every leader has a different style and different gaps, and the diagnostic reflects that. The report gives you real clarity on where you are and the specific next steps to improve, so you leave with confidence rather than a set of generic notes you will never look at again. Well worth the time."
Stefanie Briec
Senior Director, Demand Sales UK
"The CODE diagnostic gave me a clear, structured picture of where I actually stand as a leader: what is working, what is creating drag, and exactly where to focus first. Everything in the report came from my own words and my own situation, which meant the plan I left with was immediately actionable. What makes the conversation work is that it is a genuinely safe, non-judgmental space, and Nik has actually sat in the same seat. That combination makes it feel completely authentic rather than theoretical. I have been in leadership long enough to know the difference between a generic framework and something that is genuinely built around you. This is the latter. Whether you are stepping into management for the first time or you are a seasoned leader who knows there is always another level to reach, I cannot recommend CODE highly enough."
Andy Jones
Director, Ads Partnerships
"The CODE Advance Diagnostic gave me a clear picture of where I am as a leader, where my team needs to get to, and a practical 90-day plan to close the gap. Nik captured my comments with real accuracy and the report gave me something I could act on immediately. I took it into my team meeting the very next morning. If you are a commercial leader who wants clarity on where to focus, I cannot recommend this enough."
Generic leadership training does not build commercial capability.
Most leadership programmes put people in a room together and hope they open up. Most do not. Commercial leaders rarely admit their real gaps in front of peers, direct reports, or colleagues they will face in a Monday morning meeting.
The CODE Performance System™ gives every leader a confidential 1:1 space to work through their specific challenges with someone who has no agenda other than helping them improve. No group dynamics. No performance in front of peers. No shared exercises. Just honest, personalised development that actually changes behaviour.
A shared corporate diagnostic gives you the organisational view. Each leader keeps their individual results private.
Prefer to start with an email? Contact Nik directly at [email protected]
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At this level you deserve more than generic advice and good intentions.
A diagnostic that tells you exactly where to focus. One coaching session included. Continue with one session or all four when you are ready. No time limit.
Book the CODE Advance Diagnostic: £1,250