You were promoted because you were good at the job.
Nobody taught you how to lead the people doing it now.
Whether you lead a team or are looking to raise your own standard, the diagnostic gives you a clear picture of where you are and what to prioritise first.
A session of up to 90 minutes that scores your commercial leadership across all four CODE pillars and delivers a written report and 90-day action plan within 48 hours.
Already know you need more than a diagnostic? See the CODE 90-Day Accelerator.
Book Your Diagnostic £1,450
20+ YEARS LEADING COMMERCIAL TEAMS AT
Most commercial leadership problems are not talent problems.
Every manager sets their own standard
Without a shared framework, expectations get interpreted differently by everyone. Some managers thrive. Others struggle in silence with no clear standard to work towards.
Inconsistency becomes invisible
When performance varies across teams, the problem rarely gets named correctly. It looks like a talent issue. It is almost always a leadership consistency issue.
You cannot develop to a standard you have not defined
Without a clear framework, every hire and promotion becomes a gamble and your best people pay the price.
Built from 20 years inside the problem.
I am Nik Dewar, founder of B2B Culture Coach. I spent 20 years leading commercial teams at Amazon, Samsung and Microsoft across 19 countries. I have seen exactly what happens when leadership is left to chance and I built the CODE Performance System to give commercial leaders the structured support that most of them were never given.
I am an EMCC Globally Accredited Coach at Senior Practitioner level, bound by the EMCC Global Code of Ethics. Every session is confidential and protected by professional indemnity insurance underwritten by Hiscox.
What you receive from the CODE Leadership Diagnostic
✔️ Up to a 90 minute session via Google Meet. We work through all four CODE pillars together. You leave with a clear, scored picture of where your leadership stands today.
✔️ A written CODE Diagnostic Report delivered within 48 hours. Your findings, pillar scores and the single biggest performance gap holding your team back, written in plain language you can act on immediately.
✔️ A 90-day priority action plan. Three phases of sequenced action, prioritised around your highest-impact gap. Not a list of suggestions. A plan you can start the week after your session.
✔️ Your matched CODE Playbook and Worksheet. Selected specifically for your priority gap so you have the tools to move straight into implementation.
✔️ Your CODE Leadership Diagnostic certificate. A ready-to-share certificate that can be shared on LinkedIn as evidence of your commitment to becoming a better leader.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance Everything discussed in the session stays between us.
£1,450
Book Your DiagnosticWant to Go Further?
The CODE Leadership Diagnostic is your starting point. If you want to turn your findings into embedded change, the CODE 90-Day Accelerator picks up where the diagnostic ends. Four coaching sessions, 36 playbooks and worksheets, and a personalised implementation plan across all four CODE pillars.
Bundle the diagnostic and accelerator together at the time of booking and save £450.
Diagnostic only: £1,450
90-Day Accelerator standalone: £2,950
Bundle, diagnostic and accelerator: £3,950
What happens in the session?
What do I receive afterwards?
Is this confidential?
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Who is this for?
Up to 90 minutes. A written report within 48 hours. Your biggest performance gap identified and a plan to close it.
One session. Everything you need to start leading your commercial team to a consistent standard.
Book Your CODE Diagnostic: £1,450