Introducing CODE Ready.
A structured diagnostic and coaching programme built for aspiring leaders preparing for their first management role.
Step into leadership with clarity and confidence.
The jump to management is the hardest career move you will make.
CODE Ready means you do not make it alone.
A personalised diagnostic that tells you exactly where you stand. A coaching session that turns your findings into a clear development plan. And a guide who has led at the highest level to support you every step of the way.
20+ YEARS LEADING COMMERCIAL TEAMS AT
Most first-time managers were never given the chance to prepare.
The promotion feels close. The preparation does not feel real yet.
You know the step is coming. People have told you. You might have even been told it is yours. But between the day-to-day demands of your current role and the uncertainty of what management actually requires of you, the preparation keeps getting pushed back. The best leaders do not wait until they are in the role to figure this out.
Everyone around you has an opinion on what a good manager looks like. None of them agree.
You have had great managers and poor ones. You have watched people get promoted and struggle. You have formed your own views on what good leadership looks like. But without a structured framework to work from, you are building your management style from instinct, observation, and hope. That is not a plan.
You have spent years being the best at what you do. Management is a completely different job.
Being brilliant at your role is what got you noticed. But the skills that made you exceptional as an Individual Contributor, deep expertise, personal output, knowing the answer, are the same ones that will work against you as a manager if you do not make the shift deliberately. Most people only discover this after they are already in the role.
Built from 20 years inside the problem.
I am Nik Dewar, founder of B2B Culture Coach. I spent 20 years leading commercial teams at Amazon, Samsung and Microsoft across 19 countries. I have seen exactly what happens when leadership is left to chance. I built the CODE Performance System to give commercial leaders the structured, personalised support that most of them were never provided.
I am an EMCC Globally Accredited Coach at Senior Practitioner level, bound by the EMCC Global Code of Ethics. Every session is confidential and protected by professional indemnity insurance underwritten by Hiscox.
Two Stages. One Clear Development Plan.
Step 1: The CODE Ready Diagnostic
A 60-minute structured session that scores your readiness for management across all four CODE pillars. Built entirely from what you share.
You receive a written report and personalised 90-day development plan within 48 working hours.
Investment: £1,250
Step 2: The CODE Ready Coaching Session
A 60-minute 1:1 session with Nik to work through your report findings together. Ask the questions you cannot ask anyone else. Leave with a clear, prioritised development plan and complete clarity on what to focus on first.
Price: Included in your £1,250 investment.
The CODE Ready Programme
You would not get behind the wheel without lessons. Do not step into leadership without a plan. £1,250
A 60-minute diagnostic session built entirely around you and your readiness for a first management role. Not a generic assessment. A structured conversation that surfaces your genuine strengths, the gaps you need to close, and the identity shift that catches most first-time managers off guard.
WHAT'S INCLUDED:
✔️ A 60-minute CODE Ready diagnostic session with Nik Dewar via Google Meet.
✔️ A written CODE Ready report delivered within 48 working hours, including your readiness scores across all four CODE pillars.
✔️ A personalised 90-day development plan built around your biggest readiness gap.
✔️ One priority playbook and worksheet selected specifically for your development focus.
✔️ A 60-minute coaching session to work through your report findings and agree your priorities.
✔️ A CPD completion certificate issued after your coaching session, ready to add to your LinkedIn profile and use in annual reviews and career conversations.
✔️ Priority access to CODE First 90 at a reduced rate when you step into your first management role.
✔️ You join the B2B Culture Coach community with priority access to Nik for future career guidance and coaching as your leadership journey develops.
£1,250
Book CODE Ready: £1,250The average cost of driving lessons and a test in the UK is over £1,500. You would not leave learning to drive to chance because the consequences of getting it wrong are too high.
Your transition into management is no different. The consequences of arriving unprepared are real, for you, for your team, and for your career. CODE Ready costs less than learning to drive and gives you everything you need to make the transition with clarity and confidence.
The question is not whether you can afford to prepare. It is whether you can afford not to.
Want to see what a CODE Ready report looks like?
Download a sample report and see exactly what your diagnostic session produces. No obligation.
Your development roadmap. Built around you.
Step 1: Your CODE Ready Diagnostic
A 60-minute session with Nik that scores your readiness across all four CODE pillars. Everything is built from what you share in the session. Nothing is generic.
Step 2: Your Written Report
Within 48 working hours you receive your personalised CODE Ready report, your readiness scores, your biggest development gap, and your priority playbook and worksheet to start working on immediately.
Step 3: Your Coaching Session
A 60-minute session to work through the report together, ask the questions you cannot ask anyone else, and leave with a clear prioritised development plan you can act on straight away.
Step 4: Your CPD certificate and beyond
Your completion certificate is issued after your coaching session, ready to share on LinkedIn and use in career conversations. You have priority access to CODE First 90 when your first role arrives, and ongoing guidance from Nik as your leadership journey develops.
Looking to support those ready to step up or considering stepping up?
Organisations that identify and develop high-potential Individual Contributors before they step into management see faster transitions, stronger retention, and a more consistent leadership pipeline. CODE Ready is available for teams and cohorts as part of structured talent development, succession planning, and annual review programmes.
Each Individual Contributor works through CODE Ready 1:1 with Nik, receiving a personalised readiness report they can use in development conversations, annual reviews, and internal progression discussions. The CPD completion certificate adds a professional credential to their profile and signals to your organisation that development is taken seriously.
Prefer to start with an email? Contact Nik directly at [email protected]
Who is CODE Ready for?
How is this different from a standard coaching session?
Can I use the report for my annual review or CPD plan?
What happens after the coaching session?
What is the cancellation policy?
What is CODE First 90?
What if my promotion is not confirmed yet?
Is this confidential?
The best time to prepare for your first management role is before you are in it.
CODE Ready gives you the honest assessment, the expert coaching, and the professional recognition to arrive prepared, not reactive.
Book CODE Ready: £1,250Or email [email protected] if you have questions before booking.
