The first 90 days in a new leadership role will define how your team sees you for the next two years.
Most leaders walk into a new role with ambition and good intentions. Very few walk in with a clear picture of where their leadership stands, what the team needs most, and where to focus first. The ones who get it right do not leave that to chance.
CODE First 90 gives you the honest assessment, the structured plan, and the expert support to lead with confidence from the moment you arrive.
The CODE First 90 Programme gives you all three.
20+ YEARS LEADING COMMERCIAL TEAMS AT
The first 90 days are not just about making a good impression.
You are walking into a team with an existing culture, existing dynamics, and existing opinions about leadership.
Without a clear picture of where you stand and what the team needs, you are making decisions based on assumption. The gap between what you think is happening and what is actually happening can take months to close.
The higher you go, the less useful feedback you receive. At this level you are expected to already know.
Your new peers are competitors. Your manager measures outcomes not behaviours. Development stops happening to you and starts depending entirely on you. Most leaders only realise this after the first 90 days have already passed.
You are carrying the weight of proving yourself while simultaneously trying to build trust, understand the business, and deliver results.
That is not sustainable without a clear starting point. The leaders who navigate new roles successfully do not figure it out as they go. They arrive with a plan.
Built from 20 years inside the problem.
I have sat in the same seat you are in. Joining new organisations, inheriting teams mid-stride, carrying the pressure of results that depended on people I had to understand quickly. I know what it costs to get the first 90 days wrong and what it looks like when you get them right.
I am Nik Dewar, Founder of B2B Culture Coach and EMCC Global Senior Practitioner. I built the CODE Performance System™ because the leaders who navigate new roles successfully are not the ones with the most experience. They are the ones with the clearest picture of where they stand and the most focused plan for what to do next.
Every session is completely confidential. No judgement. No agenda other than helping you lead at the standard you are capable of.
Here is exactly how CODE First 90 works.
Step 1: The CODE First 90 Diagnostic
A structured session of up to 90 minutes that identifies exactly where your leadership stands across all four CODE pillars. Built entirely from what you share in the session. Nothing is generic.
You receive a written report, personalised 90-day action plan, and a 60-minute coaching session to begin working through your priority pillar, scheduled at a time convenient to you.
Your report is a professional asset you own. Use it as the foundation for early conversations with your new manager, as the basis for your first team review, and as the starting point for every leadership decision you make in the first 90 days.
Investment: £1,250
Step 2: The CODE 4 Pillar Coaching Programme
Four 1:1 coaching sessions, one per CODE pillar, sequenced entirely around your diagnostic findings. Each session builds on the last. Between sessions you work through the playbooks and worksheets for that pillar, arriving at each call prepared and with specific questions. By the final session you have a clear leadership standard across all four CODE pillars and the tools to maintain it independently.
Already completed the diagnostic?
Add the 4 Pillar Coaching Programme for £2,000.
Starting fresh? The full programme including the diagnostic is £2,950.
Step 1: The CODE First 90 Diagnostic
Know exactly where your leadership stands going into your new role. Everything you need to hit the ground running.
✔️ A diagnostic session of up to 90 minutes via Google Meet. We work through all four CODE pillars together. You leave with a clear, scored picture of where your leadership stands as you step into your new role.
✔️ A written CODE Diagnostic Report delivered within 48 hours. Your findings, pillar scores and the single biggest performance gap holding your team back, written in plain language you can act on immediately.
✔️ A 90-day priority action plan. Three phases of sequenced action, prioritised around your highest-impact gap. Not a list of suggestions. A plan you can start the week after your session.
✔️ Your matched CODE Playbook and Worksheet. Selected specifically for your priority gap so you have the tools to move straight into implementation.
✔️ One 60-minute coaching session. Scheduled at a time convenient to you, to discuss your report findings and agree your next steps.
✔️ Your CODE Leadership Diagnostic certificate. A ready-to-share certificate that can be shared on LinkedIn as evidence of your commitment to becoming a better leader.
Your report is a professional asset you own. Use it as the foundation for early conversations with your new manager, as the basis for your first team review, and as the starting point for every leadership decision you make in your first 90 days.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance Everything discussed in the session stays between us.
£1,250
Book the CODE First 90 DiagnosticWant to see what the report looks like first?
Download a sample report and see exactly what your diagnostic session produces. No obligation.
Step 2: The CODE 4 Pillar Coaching Programme
The diagnostic told you where the gaps are. The coaching programme closes them.
Four 1:1 coaching sessions, one per CODE pillar, sequenced entirely around your diagnostic findings. Each session builds on the last. Between sessions you work through the playbooks and worksheets for that pillar, arriving at each call prepared and with specific questions. By the end of the programme you have a clear leadership standard across all four CODE pillars and the tools to maintain it independently.
✔️ Four 60-minute 1:1 coaching sessions with Nik, one per CODE pillar, sequenced around your diagnostic priorities
✔️ All four CODE pillar playbooks and worksheets, delivered progressively session by session
✔️ Bounded email support between sessions with a 48-hour response guarantee on working days
✔️ A CODE Advance completion certificate, ready to share on LinkedIn
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance. Everything discussed in the session stays between us.
Continue for £2,000. Full programme including the diagnostic: £2,950.
Already completed the diagnostic? Use the £2,000 option.
New to CODE First 90? The £2,950 option includes your diagnostic.
No guesswork. No generic frameworks. Just a clear plan built entirely around your first 90 days.
Step 1: Your diagnostic
Every programme begins with the CODE First 90 Diagnostic. Your pillar scores and biggest performance lever determine the sequence of your four sessions. Nothing is generic.
Step 2: Session 1, your priority pillar
Your first session addresses your highest-priority gap. You arrive having read your matched playbook. Nik coaches you through it and you leave with clear actions for the first 30 days.
Step 3: Sessions 2 to 4, building the standard
Each subsequent session follows the same structure across the remaining three pillars. Progress is reviewed, playbooks are worked through, and actions are agreed for the next phase.
Step 4: A leadership standard in place
By the final coaching session you have worked through all four CODE pillars, a clear leadership standard is in place across your team, and you have the tools and the confidence to maintain it independently. No more figuring it out alone.
"The session gave me a safe space to think through the areas I need to develop, with someone who has genuinely been in the position and understands the pressures that come with it. Unlike traditional training that tries to please everyone in the room, this is completely personal to you.
Every leader has a different style and different gaps, and the diagnostic reflects that. The report gives you real clarity on where you are and the specific next steps to improve, so you leave with confidence rather than a set of generic notes you will never look at again. Well worth the time."
Lance Charlton
Director, Ads Partnerships
Samsung Electronics
Generic leadership training does not build commercial capability.
Most leadership programmes put people in a room together and hope they open up. Most do not. Commercial leaders rarely admit their real gaps in front of peers, direct reports, or colleagues they will face in a Monday morning meeting.
The CODE Performance System™ gives every leader a confidential 1:1 space to work through their specific challenges with someone who has no agenda other than helping them improve. No group dynamics. No performance in front of peers. No shared exercises. Just honest, personalised development that actually changes behaviour.
A shared corporate diagnostic gives you the organisational view. Each leader keeps their individual results private.
Corporate rates available upon request.
Prefer to start with an email? Contact Nik directly at [email protected]
What happens in the session?
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Do I need the diagnostic before starting the coaching programme?
What if I have already completed the diagnostic?
The first 90 days will not wait. Neither should your preparation.
A diagnostic that tells you exactly where to focus. One coaching session included. Continue with the full coaching programme when you are ready. No time limit.
Book the CODE First 90 Diagnostic: £1,250