For Leaders New To A Role
The first 90 days in a new leadership role will define how your team sees you for the next two years.
Most leaders walk into a new role with ambition and good intentions. Then a hard first 1:1, a team conflict you do not know how to handle, or simply the realisation that nobody handed you a playbook shows you exactly how much you do not know yet.
CODE First 90 gives you the honest assessment, the structured plan, and the expert support to lead with confidence from the moment you arrive.
Walk into your new team knowing where to focus. The CODE First 90 Programme gives you all three.
20+ Years Leading Commercial Teams At
EMCC Global Senior Practitioner
The first 90 days are not just about making a good impression.
You are walking into a team with an existing culture, existing dynamics, and existing opinions about leadership.
Without a clear picture of where you stand and what the team needs, you are making decisions based on assumption. The gap between what you think is happening and what is actually happening can take months to close.
The higher you go, the less useful feedback you receive. At this level you are expected to already know.
Your new peers are competitors. Your manager measures outcomes not behaviours. Development stops happening to you and starts depending entirely on you. Most leaders only realise this after the first 90 days have already passed.
You are carrying the weight of proving yourself while simultaneously trying to build trust, understand the business, and deliver results.
That is not sustainable without a clear starting point. The leaders who navigate new roles successfully do not figure it out as they go. They arrive with a plan.
Built from 20 years inside the problem.
I have sat in the same seat you are in. Joining new organisations, inheriting teams mid-stride, carrying the pressure of results that depended on people I had to understand quickly. I know what it costs to get the first 90 days wrong and what it looks like when you get them right.
I am Nik Dewar, Founder of B2B Culture Coach and EMCC Global Senior Practitioner. I built the CODE Performance System™ because the leaders who navigate new roles successfully are not the ones with the most experience. They are the ones with the clearest picture of where they stand and the most focused plan for what to do next.
Every session is completely confidential. No judgement. No agenda other than helping you lead at the standard you are capable of.
Start with the Diagnostic.
Build from there.
Step 1: The CODE First 90 Diagnostic
A private 90-minute diagnostic that identifies exactly where your leadership stands across all four CODE pillars. Within 48 hours you receive a written report scored across the four pillars and a personalised 90-day plan, followed by a 60-minute debrief session to walk through your findings and agree where to start.
Step 2: The CODE 4 Pillar Coaching Programme
Four 1:1 coaching sessions, one per CODE pillar, sequenced entirely around your diagnostic findings. Each session builds on the last. By the final session you have a clear leadership standard across all four CODE pillars and the tools to maintain it independently.
Step 1: The CODE First 90 Diagnostic
Know exactly where your leadership stands going into your new role. Everything you need to hit the ground running.
- Step 1, The Diagnostic. A private, judgement-free 90-minute session via Google Meet with someone who's sat in your seat. One conversation, no pre-work. You leave with a clear, scored picture of where your leadership stands today.
- A personalised report scored across all four CODE pillars, in your hands within 48 hours. Your findings, pillar scores and your biggest performance lever, written in plain language you can act on immediately.
- A 90-day plan you can start acting on within days, with a matched CODE playbook and worksheet for your priority pillar, ready to implement immediately.
- A 60-minute debrief session, scheduled at a time convenient to you, to walk through your report and agree your next steps.
- Your CODE Leadership Diagnostic certificate, ready to share on LinkedIn as evidence of your commitment to becoming a better leader.
- Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance. Everything discussed in the session stays between us.
- Step 2, The Coaching. A four-session coaching programme for accountability and support to embed your plan, so clarity becomes confidence. Continue when you are ready, with no time limit.
Step 2: The CODE 4 Pillar Coaching Programme
The diagnostic told you where the gaps are. The coaching programme closes them.
Four 60-minute 1:1 coaching sessions with Nik, one per CODE pillar, sequenced around your diagnostic priorities.
All four CODE pillar playbooks and worksheets, delivered progressively session by session.
Bounded email support between sessions with a 48-hour response guarantee on working days.
Full confidentiality, protected by the EMCC Global Code of Ethics and professional indemnity insurance. Everything discussed in the session stays between us.
£2,000
Already completed the diagnostic? Use the £2,000 option for the full 4 Pillar Coaching Programme.
Enquire About the Coaching Programme£2,950
New to CODE First 90? The £2,950 option includes your diagnostic plus the full 4 Pillar Coaching Programme.
Enquire About the Full ProgrammeNo guesswork. No generic frameworks. Just a clear plan built entirely around your first 90 days.
Step 1
Your diagnostic
Every programme begins with the CODE First 90 Diagnostic. Your pillar scores and biggest performance lever determine the sequence of your four sessions. Nothing is generic.
Step 2
Session 1, your priority pillar
Your first session addresses your highest-priority gap. You arrive having read your matched playbook. Nik coaches you through it and you leave with clear actions for the first 30 days.
Step 3
Sessions 2 to 4, building the standard
Each subsequent session follows the same structure across the remaining three pillars. Progress is reviewed, playbooks are worked through, and actions are agreed for the next phase.
Step 4
A leadership standard in place
By the final coaching session you have worked through all four CODE pillars, a clear leadership standard is in place across your team, and you have the tools and the confidence to maintain it independently. No more figuring it out alone.
Nick Lewis — Trade Marketing Director, Reach Publishing PLC
"I wanted to ensure I was showing up for my new team at my absolute best before walking through the door. The CODE First 90 Diagnostic gave me the clarity and confidence to do exactly that. It isn't a generic framework or a standard coaching conversation, it's a plan built specifically around your experience and needs, making it deeply relevant and actionable for your company, team, and the challenges ahead.
The first 90 days of any new role are massively important, so knowing where to direct your energy before day one makes all the difference. Five weeks in, I am already seeing the benefits. Starting a new role on the right foot is essential, and CODE First 90 gave me that foundation. I cannot recommend Nik and his CODE Performance System™ highly enough."
Generic leadership training does not build commercial capability.
Most leadership programmes put people in a room together and hope they open up. Most do not. Commercial leaders rarely admit their real gaps in front of peers, direct reports, or colleagues they will face in a Monday morning meeting.
The CODE Performance System™ gives every leader a confidential 1:1 space to work through their specific challenges with someone who has no agenda other than helping them improve.
No group dynamics. No performance in front of peers. No shared exercises. Just honest, personalised development that actually changes behaviour.
A shared corporate diagnostic gives you the organisational view. Each leader keeps their individual results private.
Corporate rates available upon request. Prefer to start with an email? Contact Nik directly at nik@b2bculturecoach.com.
Questions worth asking before you start.
The first 90 days will not wait. Neither should your preparation.
A diagnostic that tells you exactly where to focus, with a 60-minute debrief included. Continue with the full coaching programme when you are ready. No time limit.
Not ready to commit yet? Take the free scorecard first.
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